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Pope Francis Coverage is High as Americans Tuned In/Followed Him During U.S. Visit

On average, Americans tuned in five times according to new national Saint Leo poll
The Saint Leo University Polling Institute today released results from a nationwide poll which assessed public views regarding Pope Francis’ recent visit to the United States. The pope played well in the media as audiences tuned in, watched, or read a variety of platforms, and multiple times, during a concentrated period.

Some of the significant survey findings include:

Visit awareness – 89.2 percent
Tuning in – on average, nearly five times
Strong interest – 78.2 percent
Impressive message recall – 71.2 percent

Visit Awareness is High

Using their best guess, respondents aware of the pope’s visit were asked to report the number of times they tuned into or read coverage of the pope’s visit to the United States., September 22-27. On a composite basis, respondents reported an average of 4.8 times. Among U.S. Catholics, surveyed, the percentage was somewhat higher at 5.0 times.

Message Recall Also Impressive

Nearly three-quarters of those at least somewhat aware of the pope’s visit (71.2 percent), noted they recalled reading, listening to, or watching a “great deal or some” of the pope’s messages. Recall among Catholics was higher at 86.2 percent.

“Pope Francis is very media friendly, telegenic, and savvy,” said Michael Anthony Novak, assistant professor, Department of Philosophy, Theology, and Religious Studies at Saint Leo University. “The pope came of age in the beginnings of the communications revolution, starting with the turn to international television, and he seems comfortable in adapting these increasingly casual forms of social media, along with continuing to use more formal and established modes of communication.”

Variety of Media Platforms Utilized

While television led as the most frequently cited source (79.7 percent), used to follow the pope’s visit, others used online news […]

By |October 1st, 2015|Institute|0 Comments

Saint Leo University Polling Institute Quantifies the Extraordinary Appeal of Pope Francis with In-Depth Survey

Pontiff’s Popularity Rises, Many Messages on Social Teachings and Ecology Embraced in Comprehensive Survey
Americans polled just after Pope Francis’ historic visit to the United States like the leader of the Catholic Church so much that three-quarters, or 75.8 percent, reported holding either a very favorable or somewhat favorable opinion of the pontiff, according to data collected by the Saint Leo University Polling Institute.

The nonpartisan survey of 1,000 respondents nationwide was conducted September 27 – 29, 2015, to capture Americans’ sentiments immediately following the end of the pope’s six-day visit. It was a special survey solely about Pope Francis and his impact, and conducted apart from the institute’s usual quarterly survey on politics and other topics in the public sphere. This poll included Catholics, other Christians, members of other faith groups, and those not affiliated with any faith group. The margin of error was plus or minus 3 percent for responses gathered from the overall survey base. (Detailed information is at http://polls.saintleo.edu.)

“The pope is very popular, not just among Catholics, but also among Christians, and non-Christians,” said Frank Orlando, Saint Leo University instructor of political science. “In the past, politicians needed to work with the pope to help with Catholic voters. While between 20 and 25 percent of all Americans are Catholic, this pope is reaching almost everyone,” Orlando added.

The Saint Leo University Polling Institute has been tracking the popularity of the pontiff across the broad population over time, and the most recent survey reflects a clear boost in the pope’s popularity. In a poll conducted in March 2015, 66 percent of respondents reported having either a very favorable or somewhat favorable opinion of Francis. In late September and early October 2014, 63 percent reported a very […]

By |October 1st, 2015|Institute|0 Comments